Editorial methodology

How we update and match flyers

Our goal is to show the freshest available edition for a shopper's area while making coverage and dates understandable.

Last reviewed August 25, 2026

1. Source discovery

We monitor retailer and publisher sources for newly available publications. A publication is shown publicly only when its pages are available and its source passes our readiness checks.

2. Dates and freshness

We preserve the sale dates supplied with each edition and check sources repeatedly for new or changed releases. Pages identify current, upcoming, and archived publications so shoppers can see the applicable time period.

3. Regional edition matching

Editions are matched using observed postal coverage, city and state coverage, publisher evidence, and verified store locations. When multiple editions exist, the location system selects the strongest available match and avoids presenting visually identical copies as separate local choices.

4. Local applicability

City and merchant pages explain whether the selected publication is a single broadly available edition or one of several regional editions. Nearby store information provides additional local context; it does not guarantee inventory at every individual store.

5. Corrections

Retailer information can change after publication. If a date, location, price, or edition looks incorrect, email hello@flyers.now with the page URL and a short description. We review correction reports against available source evidence.

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